Gross Margin vs. Markup Pricing Calculator
Never confuse margin with markup again. Calculate retail selling prices, dollar profit, and compare margin vs. markup percentages instantly.
Pricing Inputs
$
Direct materials, manufacturing, shipping & packaging per unit.
Low (15%)Standard (40%)High (75%)
The $10,000 Pricing Mistake
Markup is profit divided by Cost. Margin is profit divided by Selling Price. A 50% markup only yields a 33.3% margin!
Calculated Selling Price
$100.00
Gross Profit: $40.00 per unit sold
Gross Margin
40.0%
(Profit ÷ Price)
Markup on Cost
66.7%
(Profit ÷ Cost)
Price Matrix for $60.00 Unit CostInstant Excel Formulas
| Margin % | Selling Price | Unit Profit | Required Markup |
|---|---|---|---|
| 20% | $75.00 | $15.00 | 25.0% |
| 30% | $85.71 | $25.71 | 42.9% |
| 40% | $100.00 | $40.00 | 66.7% |
| 50% | $120.00 | $60.00 | 100.0% |
| 60% | $150.00 | $90.00 | 150.0% |
| 70% | $200.00 | $140.00 | 233.3% |
Official Excel System
$7.20$9-20%
E-Commerce Profit Margin & Price Modeling System (.xlsx)
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